How do you manage your digital communications as an esthetics professional? 5 must-have tips for 2025

After the health crisis and then the energy crisis, beauty professionals are now facing a fast-changing and digital environment. To stand out, build loyalty and attract new customers, it's essential to to master digital communication. Velvet Extension, the eyelash extension expert, gives you 5 essential tips to boost your visibility and build a strong brand image in 2025.

1 - Create a professional, optimized website

Your website is the essential showcase for your business. It must reflect your world, your values and clearly clearly present your services, rates, opening hours, contact details and customer reviews. An integrated blog will enable you to to share your tips, news and position yourself as an expert in your field. Think about SEO optimization: relevant keywords, fast pages and responsive design are essential for be visible on Google and attract new customers.

2 - Invest in strategic social networks

Instagram, Facebook, TikTok, Pinterest, LinkedIn... Social networks have become essential for creating a community share your work and interact with your customers. Prioritize quality over quantity: work on your visual identity, publish varied content (before/after, tips, behind-the-scenes, testimonials), use targeted hashtags, and don't hesitate to collaborate with local or specialized influencers to gain visibility. Respond quickly to messages and comments to establish a relationship of trust and your audience's loyalty.

3 - Offer online appointment booking

Customers want simplicity and responsiveness. Offer them the possibility of booking their services online, 24 hours a day, via your website or a specialized platform like Planity. This service provides reassurance organization and reduces scheduling errors. It also enables you to collect customer reviews, send automatic reminders and optimize your schedule. A must-have for any modern institute in 2025.

4 - Focus on authenticity, transparency and commitment

The consumers of 2025 are looking for brands that are sincere, committed and responsible. Share your story, your values your ethical or ecological commitments (choice of natural products, waste management, local partnerships...). Don't hesitate to go behind the scenes of your business, publish customer testimonials or support causes that are close to your heart. Authenticity and proximity are powerful assets in building a loyal and committed community.

5 - Continuous training and innovation

The digital world is evolving fast: stay on the cutting edge by keeping up to date with new trends, tools and communication techniques. Explore innovations (online consultations, e-commerce, personalized diagnostics interactive campaigns) and try out new formats (videos, lives, podcasts, newsletters). Surround yourself with specialized partners if necessary, to boost your visibility and professionalize your image.

Ready to boost your online presence? Discover all our tips and professional solutions on Velvet Extension to make your digital your digital communication a real lever for success.

The Velvet Extension team