How to build customer loyalty with 4 Magic Tricks?

Beware! Your beauty business is running smoothly, but you're dreaming of seeing your customers come back time and time again. again and again? Building a solid, loyal "fan base" is the key to success in nail and beauty salons. Velvet Extension gives you 4 magic tips for building customer loyalty and turning every visit into an an unforgettable experience.

Loyalty strategy: 4 Velvet Extension tips to keep your customers

1 - A bewitchingly cosy ambience

First impressions are decisive: it only takes 5 seconds for a customer to form an opinion about your your salon. Take care of every detail: a clean, tidy, airy space, harmonious decor, a warm, cocooning atmosphere. atmosphere. Offer a personalized welcome, suggest a drink, put on a soft playlist... Your institute should become a place of pleasure and relaxation. institute should become a place of pleasure and relaxation, where people want to come back again and again.

2 - Top service quality

The quality of your services is your best business card. Be demanding in terms of hygiene, technique, listening and advice. Offer personalized care, listen to each customer's needs and showcase your expertise. your expertise. Impeccable results, attention to detail and a flawless customer experience That's what makes all the difference in a sector as competitive as beauty.

3 - Building lasting trust

Loyalty is built on trust and closeness. Take the time to get to know your customers, remember their preferences their preferences, ask them questions about their desires and their daily lives. Demonstrate empathy and active active listening at every appointment. A customer who feels understood and valued will want to come back... and and recommend your salon to friends and family.

4 - Communicating and maintaining the link

Remain present in your customers' minds between appointments! Build up a database to send out beauty tips, special offers or invitations to discovery workshops (such as our Jelly Nails workshops with Jelly Gel Velvet). Use social networks, newsletters and even SMS to share your new products and remind your customers that they're part of a privileged community. The stronger the bond the longer loyalty will last.

Ready to turn your customers into true ambassadors? Discover all our professional tools on Velvet Extension and make your best asset.

The Velvet Extension team