Comment vendre des produits additionnels sans passer pour un vendeur de tapis ? 4 astuces Velvet Extension

Selling additional products in beauty salons isn't something that comes naturally to everyone. You're an expert in manicures, eyelash extensions or facials, but selling isn't necessarily your comfort zone. And yet, offering carefully selected complementary products is a real lever for boosting your sales loyalty and offer them a complete experience. Here are 4 magic tips for selling without your professional ethics.

1 - Advise and suggest, never force

Forget about selling at any price! Your mission is to advise. Talk to your customers as if they were friend: explain the benefits of a treatment, show how to prolong the results at home, and naturally suggest the right product for their needs. The more sincere and attentive you are, the smoother the sale. smoothly.

2 - Don't push your luck, opt for subtlety

There's nothing worse than a forced sale: forget insistent speeches or clumsy reminders. Offer but never beg. Leave the customer free to make her own choices. Your role is to accompany her, not to push her to buy.

3 - Choosing the right moment to suggest

The art of selling is also about timing: avoid offering a product on arrival or at the moment of payment. payment. Focus on the end of the treatment, when the customer is relaxed, satisfied and receptive to your advice. Take advantage of this moment to present a product directly related to the service provided: nourishing oil after a manicure, fortifying serum after hair extensions, etc.

4 - Active listening and personalizing your offer

The key to a successful sale is active listening: take the time to understand your customer's needs, habits and desires. your customer's needs, habits and desires. Ask questions, observe, and build on her confidences to offer her THE product that will make all the difference. For example, if she doesn't have enough time to take care of her hands, suggest a quick-to-apply a nourishing oil that's quick and easy to apply, in a mini purse size.

Bonus: take care of the presentation and create a buying experience

• Showcase your products in a dedicated, bright and orderly space.
• Have the products tested during the treatment or offer samples.
• Create special offers or discovery kits to encourage purchase without pressure.
• Share your expertise and explain the ideal beauty routine to adopt at home.

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